They were the first platforms to offer social commerce options. That’s what Facebook and Instagram had in mind anyway. Go where your customers are, or better yet get there first and set up a shop. Collaborating with several smaller influencers that are more suited for your relevant market can have a better return on investment for your business. Micro influencers, on the other hand, have smaller audiences but a higher engagement rate. This is why reaching out to smaller influencers in your particular niche may be better.Īs macro influencers have huge followings, they have difficulties engaging with their followers. In this case, smaller businesses are cut off from an important market share. Although influencer marketing is an effective social marketing strategy, it can be costly.ĭue to the sudden spotlight on social media marketing, the cost has increased, and well-known influencers are asking for a high price when promoting a brand. As more and more users shop from home, your brand promotion strategy will be defined by partnering with influencers to their audience. On the topic of influencer marketing, this trend is going to be even more important this year. Micro influencers and their effectiveness Short-form videos are a huge trend among new generations 3. Read Social Media PR: 5 Tips and Tricks for Small Businesses Influencers for example use these short videos to promote partner products and services to their audiences. And as the attention span shrinks from generation to generation, this content trend will only increase. Even though their key demographic differs, this type of video “microcontent” has seen a boost in popularity with them as well. Instagram took the step towards the shorter video format and introduced it to its platform in the form of Instagram Reels. They are easy to create and fairly inexpensive, which results in some great user-generated content. And it is clear why short engaging videos are so widespread. Generation Z is the driving demographic behind this trend, but others are following suit. According to a study, TikTok currently boasts 1.4 billion monthly active users and will reach 1.8 billion by the end of 2023. Short-form videos have become something of a popular phenomenon with younger audiences. The video momentum has only increased as major social media platforms like Facebook, Twitter and LinkedIn improve their video capabilities to catch up with the growing popularity and new trends.īut an interesting trend has steadily grown with the rise of TikTok. Especially so, for 92% of marketers that tend to view it as a vital part of their marketing strategy. Speaking of video content, naturally, Youtube remains the leader in that area. This trend is slowly taking precedence over traditional, filtered, “insta” content. The popularity of TikTok and the rising BeReal platform demonstrates precisely that – the need for filter-free content and real relatable situations and personalities. In the time of overly-edited images and videos and customer cynicism, authenticity, posts in real-time and posts that customers can relate to are more of a demand than an expectation. Authenticity is the keyĪpart from video content that keeps on appearing on the social media trends list for the last couple of years, authenticity has slowly become the determining factor of success for social media platforms. Utilizing the following social trends is sure to help you stand out and increase your brand visibility, market reach and user engagement. Social Media Trends to Watch Out For in 2024 So let’s look at some of the social media trends to focus your marketing efforts on. However, it also means increased competition as all the effort is concentrated on a number of high-performing social media channels, which can quickly translate to content saturation, user engagement fatigue, and going over budget. This sounds great, right? More users means being able to target a bigger market share. The data confirms it, as people spend more time on their preferred social channels. The pandemic that started in 2020 is without a doubt responsible at least in part for the huge number of social media users. That means 59.3% of the world’s population is active on social media. With over 4.74 billion active users, which is a boost of 4.2% compared to the number of users reported the previous year. Social media usage is on the rise and steadily growing. □ Read Creating a Marketing Strategy that Works: Benefits, Steps, Toolsįirst, let’s address the elephant in the room. Following up and coming social media trends that are expected to dominate this year, is key for a successful marketing strategy. This continuous flux also presents a great opportunity for marketers looking for new creative ways of reaching their audience. Social channels constantly evolve and adapt their features based on user appeal and potential growth. Social media is in a state of perpetual change.
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